Klarna: Smoooth

Klarna, an online payment company, increased consumer awareness and emotional attributes in Sweden by launching a campaign featuring strange 3D film creations.

Advertiser: KlarnaBrand: KlarnaAgency: Nord DDBCountry: Sweden

Objectives

To start with an obvious truth: Online payments is not a high interest category. Success has been driven mainly by access. Specific payment options, rather than payment brands, have been key drivers. This is not very surprising. Most of us are interested of what we buy, where we buy it, and some are even interested in the payment option. The brand of that option? Not so much.

All this led Swedish online payments company Klarna to massive success the first eleven years (2005-2016) without investing...

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