Brand: Hindustan UnileverAgency: Ogilvy IndiaCountry: India
Finding a more effective way to break through urban India's environmental ignorance was turning out to be a litmus-test for Unilever's all-in investment Start a Little Good – a commitment to demonstrate 'purpose-led business drive superior performance'. This story demonstrates how Hindustan Unilever nudged a nation of 1.3 billion, to become socially responsible towards water. The objectives of the campaign were as follows.
Double the scores on brand measures like 'Brand I Trust', 'Does Good for Society' and 'HUL is making efforts to save...