Hindustan Unilever Limited: The Shower

Hindustan Unilever, a consumer goods company, nudged a nation of 1.3 billion, to become socially responsible towards water.

Campaign details

Brand: Hindustan UnileverAgency: Ogilvy India Country: India


Finding a more effective way to break through urban India's environmental ignorance was turning out to be a litmus-test for Unilever's all-in investment Start a Little Good – a commitment to demonstrate 'purpose-led business drive superior performanc