Advertiser: Proximo SpiritsBrand: Hangar 1Agency: ACHECountry: Mexico
Objectives
Commercial objectives
- To find a sustainable alternative water source to produce Hangar 1 vodka during California's drought, that is financially viable
- To develop an innovative special edition of Hangar 1 that can become part of the regular portfolio and increase long-term brand value
- Generate local and global conscience about the financial potential of sustainable projects
Marketing objectives
- To find a new way of producing 60% water-based vodka with innovative and sustainable production techniques that caught the media's attention to generate maximum ROI in earned media...