Google year in search 2020: The search for why

Google, a technology company, coordinated a debut alongside US late night television shows and social channels, with the aim to share 2020's high and low points with the broadest possible audience.

Campaign details

Brand: GoogleAgency: In-house Country: United States

Why is this work relevant for Creative Strategy?

For the first time, Google brought its signature Year in Search—in an unprecedented year in an unprecedented world—to three different American late night television shows and an augmented reality lens for Snapchat, in addition to their annual video w

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