Campaign details
Advertiser: FinaviaBrand: Helsinki AirportAgency: TBWA\HelsinkiCountry: China, Finland, Sweden, United Kingdom
Objectives
Despite the many efforts made by Finnish Airport operator Finavia on customer experience in recent years, Helsinki Airport is still widely unknown globally and especially in China, Finavia's fastest growing market. The number of Chinese passengers has increased steadily in the past years, and they are now the third passenger group in terms of visits 1 (Red Note - Helsinki Airport Flight Passenger Study, Figure 1). Chinese citizens with good purchasing power and possibility to travel were the primary target group for...