Federal government of Brazil: Mistaken love song

The Federal Government of Brazil, a presidential constitutional republic, encouraged women in Brazil to report cases of domestic violence by launching a hit song with a hidden message.

Campaign details

Brand: Federal Government of Brazil Agency: Artplan Rio De Janeiro Country: Brazil

Objectives

Violence against women became a hot topic around the world due to its increase during the pandemic. In Brazil, this issue has been huge for a long time. The country is the fifth worldwide in femicide cases. Every hour, 536 women are assaulted and 66%

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