Coca-Cola Brazil World Cup: Wavin’ Flag and Gol Ooool

As soccer's 2010 FIFA World Cup in South Africa approached, long-standing sponsor Coca-Cola faced competition to stand out from the many other brands offically sponsoring the tournament.

Coca-Cola Brazil World Cup: Wavin' Flag and Gol Ooool

Agency: JWTClient: Coca-ColaProduct: Coca-Cola Brazil World Cup

Objectives

The sponsorship of the FIFA World Cup is an initiative that has been for years, part of Coca-Cola's performance in soccer. In this...

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