Advertiser: Child Focus
Brand: Child Focus
Agency: Wunderman International
Country: Belgium

Objectives

In Europe, every two minutes a child is reported missing. Some of them are found quickly, but others remain missing for years. We know that attention for older missing children's cases drops significantly. The missing posters and social posts quickly become old news. The chance that a trace is found ten, twenty or thirty years after the disappearance of a child is extremely small, but it's still a chance. Previous cases (1) have proven that even after years the right information can still provide a breakthrough. Child Focus, the Belgian Center for Missing Children, never gives up hope. They do everything it takes to help the families in their search and to get others involved. They take every opportunity to still achieve a result, because even if the outcome may not be what was hoped for, the families need answers.