Brand: ChevroletAgency: Commonwealth/McCann Country: Mexico
Since 2017 the auto industry in Mexico has been steadily declining. Chevrolet is a top 3 brand and faces the challenge of maintaining its position.
2018 was harsh on the industry with a drop of 7% on sales YoY, and we expected the same downward trend in 2019. For automakers, a drop of even 1pp can represent a loss in millions, especially for the big players.