Budweiser Canada: Light Up the Nation

Budweiser, an American beer brand, created a connection between Budweiser and hockey enthusiasts in Canada by creating a goal-synced beer glass.

Advertiser: Anheuser-Busch InBevBrand: BudweiserAgency: AnomolyCountry: Canada

Objectives

The ultimate goal was increasing brand preference and consumption through association with hockey. That being said, despite being the #1 beer brand in Canada, Budweiser...