Campaign details
Brand: BudweiserAgency: DavidCountry: United States
Why is this work relevant for Creative Strategy?
This campaign is the result of years of Budweiser re-assessing its connection to American culture and taking necessary risks to remain relevant.
Budweiser has been present in the Super Bowl for over 30 years, always being the brand that answers what America needs to hear. Whether it's about supporting natural disaster relief, working to unite America or showing a commitment to sustainable energy, Budweiser always tunes in to what matters most and answers boldly.
This year was no different, but...