Advertiser: Benda Kogyo Co., Ltd.
Agency: TOPPAN PRINTING CO., LTD.
Country: China, Japan, South Korea, Thailand
Benda Kogyo Co., Ltd. (headquarters: Kure City, Hiroshima) is a global corporation with offices in Korea, China and Thailand, and the world’s largest manufacturer of ring gears used in vehicles. In order to ensure a steady transition from a family enterprise to a corporation, we decided to do more than simply celebrate the 50th anniversary of our company in 2014, and marked the anniversary year with continuous activities focused on tackling issues.
- We created the first three-year medium-term plan for the first time since the foundation of Benda Group, and introduced a consolidated accounting system to be used jointly with the group companies overseas.
- We formed the “One Benda Project“ as a means of internal branding to ensure a smooth transition.
- Four projects to integrate the business operations of Benda Group including the operations overseas –
- design and development project,
- sales and marketing project,
- production and supply project,
- management and administration project)
- Internal communication activities to visualize and pass on the corporate spirit (Benda philosophy = technology and spirit)