Advertiser: Benda Kogyo Co., Ltd.Agency: TOPPAN PRINTING CO., LTD.Country: China, Japan, South Korea, Thailand
Objectives
Summary(Project outline):
Benda Kogyo Co., Ltd. (headquarters: Kure City, Hiroshima) is a global corporation with offices in Korea, China and Thailand, and the world’s largest manufacturer of ring gears used in vehicles. In order to ensure a steady transition from a family enterprise to a corporation, we decided to do more than simply celebrate the 50th anniversary of our company in 2014, and marked the anniversary year with continuous activities focused on tackling issues.
- We created the first three-year medium-term...