Bajaj V: The Nation's Bike

This case study shows how Bajaj Auto, a motorcycle brand, successfully increased sales in India by developing a new model made with metal from a famous aircraft carrier.

Advertiser: Bajaj Auto Ltd. Agency: Leo Burnett India Country: India

Objectives

OUR MARKET

Motorcycles are big business in India –76% of registered motor vehicles are two-wheelers[1], of which 2/3's are motorcycles[2]; over a million motorcycles are so.

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