Aflac: The journey of my special Aflac duck

Aflac, an insurance company, expanded the role of its icon, the Aflac Duck, into a philanthropic force to support children with cancer in the USA.

Campaign details

Brand: AflacAgency: Sproutel Country: United States

Objectives

Since 1995, Aflac has contributed over $151M to eradicating childhood cancer, appeared on Ethisphere's World's Most Ethical Companies list for 15 consecutive years, and been named one of Fortune's World's Most Admired Companies for the 20th time.

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