adidas: Your future is not mine

This case study explains how Adidas, the sports brand, used an inspiring message targeting teens around the world to launch its new NMD shoes.

Advertiser: adidas Originals Agency: Johannes Leonardo Country: United States

Objectives

adidas Originals had always been associated with classic, "retro" silhouettes. The sub-brand was originally created in 2002 to re-issue iconic shoes like the "Stan Smith" and the shell-toed "Superstar".

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