Advertiser: Addict' AideBrand: Addict' AideAgency: BETCCountry: France
Objectives
Context
It is estimated that in France addictions are responsible for 1 in 5 deaths1 and 1 in 2 delinquent acts, mainly among young people. Faced with these alarming facts, psychiatrists and various personalities created the Fonds Actions Addictions in 2014. On April 6, 2016, they launched AddictAide.fr, the first public platform dedicated to addictions, which brings together all the tools to find help (documentation, evaluation questionnaires, directories of geolocated professionals ...)
In spite of quite a successful PR launch (a...