Canal+: Validé in GTA

Canal+ launched a new series of Validé, a French rap drama, with an OOH campaign in Paris, Marseille and Los Santos – the virtual setting of Grand Theft Auto V.

Campaign video:Canal+ – Validé in GTA

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Selected creative: Canal+ – Validé in GTA

Credits

Media agency: Havas Play ParisAdvertising and Communication Director: Céline PontygayotAdvertising and Communication Manager: Juliette OvarlezChief Creative Officer: Fabrice PlazollesChief Operating Officer: Emeric DeminiereCommercial Director: Celia RomanelliCommunication Director: Emilie PietriniCopywriter: Pierre RibouletHead of gaming & esport: Pierre AcuñaProject Manager:Clement Dauchez / Ronan Minvielle...

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