Canadian Down Syndrome Society: Project Understood

The Canadian Down Syndrome Society (CDSS), a non-profit organisation, launched a campaign in Canada to make voice technology accessible to people with Down Syndrome (DS) and shift perceptions of a stigmatised community.

Campaign video: Canadian Down Syndrome Society – Project Understood

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Selected creative: Canadian Down Syndrome Society – Project Understood


Agency: FCB TorontoAccount Supervisor: Olivia SelbieAgency Producer: Kristine Lippett / Sarah MichenerAssociate Creative Director: Elma Karabegovic / Marty Hoefkes / Michael MorelliChief Creative Officer: Jeff Hilts / Nancy Crimi-LamannaChief Strategy Officer: Shelley BrownCopywriter: Jason Soy / Shannon McCarrollDirector of Strategy: Eryn LeMesurier / Shelagh HartfordDirector, Product and Technology Solutions: John SimeEVP, General Manager: Tracy LittleEVP,...

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