Can You Eat It? Making The Most of Food Advertising

The food market is changing. Major retailers are increasingly powerful and own brands more important; health and nutrition are important; but family mealtimes are breaking down and cooking habits are changing.

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Can You Eat It? Making the Most of Food Advertising

Because of the long-standing importance of food in total adspend, there is a plethora of cases available for study: this article inevitably refers to merely a few of these. By contrast,...