Can the youth materialism scale be used across different countries and cultures?

As global material wealth rises and young people are heavily exposed to advertising across a range of channels, including rapidly developing social media where material goods are flaunted as symbols of a happy and successful lifestyle, materialism levels across the world seem likely to rise.


Before the 2020 pandemic, global material wealth had risen by US$14 trillion in 1 year alone to a total of US$417 trillion (Credit_Suisse, 2018). At the same time, across the globe, young people's media use has shifted to digital/mobile, with...