Can the digital world teach old marketers new tricks?

Antony Young, president of Optimedia U.S. and co-author of Profitable Marketing Communications: A Guide to Marketing Return on Investment, believes that traditional marketing is in urgent need of modernisation, and can learn a lot from digital marketers.

Can the digital world teach old marketers new tricks?

Antony Young

There is much talk these days about the need to leverage digital more widely into companies' marketing programmes. Marketers are streamlining their organisations to integrate their e-commerce...

Not a subscriber?

Schedule your live demo with our team today