Can recipients of sales flyers be segmented?

Mogens Bjerre and Marcus Schmidt

This paper investigates the possibility of identifying clusters among consumers receiving sales flyers from retailers (supermarkets, etc.).

Can Recipients Of Sales Flyers Be Segmented?

Marcus Schmidt andMogens Bjerre Copenhagen Business School

INTRODUCTION

The number of flyers distributed by various Danish retailers has increased steadily during the past two decades. While the average Danish...

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