Can qual research benefit from data-analysis software?

Lisa Pakenham, marketing communications manager for QSR International, discusses the role and practicability of using data-analysis programs, such as Xsight, for qualitative research.

Can Qual Research Benefit from Data-analysis Software?

Lisa PakenhamQSR International

Most market researchers would agree that qualitative research is synonymous with tight time-frames.

Often the most critical aspect in the research process – analysis...