As we look back at 2022, it certainly feels like a crisis at every step for FMCG brands. The cumulative effect of many different challenges facing the sector has left it struggling to come to terms with inflation, supply-side shortages, retail disruption, rising energy costs, and more.
But with a new year comes fresh optimism and a perhaps a feeling that things will change. The reality however is that we are in for much of the same during 2023 with no clear end in sight. As a result, customers can expect prices to be high and for the cost-of-living crisis...