Can copy testing accurately predict advertising effectiveness?

An important part of a company’s budget, advertising can also be one of the hardest to justify, when often there is no direct measure of its effectiveness.

Can copy testing accurately predict advertising effectiveness?

IMMEDIATE SALES UPLIFTS

Persuasion

Persuasion is about changing attitudes to brands among consumers while they are watching your ad. The more Persuasive an ad is, the more likely it is to generate...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today