Can copy testing accurately predict advertising effectiveness?

An important part of a company’s budget, advertising can also be one of the hardest to justify, when often there is no direct measure of its effectiveness.

Can copy testing accurately predict advertising effectiveness?

IMMEDIATE SALES UPLIFTS

Persuasion

Persuasion is about changing attitudes to brands among consumers while they are watching your ad. The more Persuasive an ad is, the more likely it is to generate an immediate sales uplift.

A clear relationship between the persuasion score and the proportion of cases seeing a sales share rise

What makes an ad Persuasive? The most Persuasive ads are seen to contain differentiating, new, relevant and credible news. This is typically found in advertising for a new product or variant, or a positioning change for an established brand; it...

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Insights Team
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