Calvin Klein Cosmetics Company: Ck Be campaign

Calvin Klein Cosmetics Company, a subsidiary of Coty, marketed fragrances under the name of Calvin Klein and cK.

Calvin Klein Cosmetics Company: Ck Be campaign

Christine Minderovic

OVERVIEW

Calvin Klein Cosmetics Company, a subsidiary of Coty, marketed fragrances under the name of Calvin Klein and cK. In August 1996 Paulanne Mancuso, CEO and president of Calvin Klein...