Call of Duty: Veteruns 100k

Maria Fernanda Perez, Matias Candia, Fernando Ribeiro

Call of Duty, a video game, launched a campaign in the US to increase awareness by 5% of CoD Endowment, a social initiative, and generate $1m in donations.

Campaign details

Brand: Call of Duty Brand owner: Activision Blizzard Entrant company: GUTIdea creation: GUT Los Angeles Market: United States Sector: Gaming hardware & software Media channels:Events & experiential, Word of mouth, Influencers, KOLs, Competitions...

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