Call of Duty: Veteruns 100k

Maria Fernanda Perez, Matias Candia, Fernando Ribeiro

Call of Duty, a video game, launched a campaign in the US to increase awareness by 5% of CoD Endowment, a social initiative, and generate $1m in donations.

Campaign details

Brand: Call of Duty Brand owner: Activision Blizzard Entrant company: GUTIdea creation: GUT Los Angeles Market: United States Sector: Gaming hardware & software Media channels: Events & experiential, Word of mouth, Influencers, KOLs, Competitions & contests, Social mediaBudget: Up to 500k

Executive summary

Call of Duty Endowment, a social program focused on Veteran employment, had recently helped place 100k veterans into meaningful employment. To celebrate this accomplishment and increase visibility for the Endowment program, we invited our most important influencers: the Call...

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