Calculating the eROI for pharmaceutical websites

Niels Schillewaert, Christophe Vergult and Fonny Schenck

This paper seeks to provide some evidence on the return on investment of a website (eROI) using a longitudinal web survey methodology.

Calculating the eROI for pharmaceutical websites

Niels SchillewaertInSites Consulting and Marketing Vlerick Leuvent Gent Management School, Belgium

Christophe VergultInSites Consulting, Belgium

Fonny SchenckCRM Competence Centre, Janssen – Cilag EMEA...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today