Campaign details
Brand: Calcium CorbiereLead Agency: Mindshare VietnamRegion: APAC
Strategy
Objective
Bone health supplement category is one of Sanofi's biggest categories in Vietnam & Calcium Corbiere is the market leading brand. Over last 2-3 years, category witnessed new local & international entrants that led to Calcium Corbiere' decline in market shares & brand awareness among the next generation of mums.
Thus, Calcium Corbiere needed to find new channels & a different messaging approach to win the next generation of mums on media platforms with higher affinity at scale & drive the messaging in a fun...