| Agency: Berry Bush BBDO (South Africa) | Author: Victor Bennett |
Cadbury's Dream“A Dream Launch”
How Brand Communications Launched a New White Chocolate, Cadbury's Dream, April 2002
Submitted by : Berry Bush BBDO, Cape Town
On...
Cadbury's Dream - How brand communications launched a new white chocolate
In 2002, Nestlé’s Milky Bar dominated the South African white chocolate market, with a 78% share while Cadbury’s Creamy Bar had only a 4% market share.
