Cadbury's Dream - How brand communications launched a new white chocolate

In 2002, Nestlé’s Milky Bar dominated the South African white chocolate market, with a 78% share while Cadbury’s Creamy Bar had only a 4% market share.
Agency: Berry Bush BBDO (South Africa)Author: Victor Bennett

Cadbury's Dream“A Dream Launch”

How Brand Communications Launched a New White Chocolate, Cadbury's Dream, April 2002

   Submitted by : Berry Bush BBDO, Cape Town

   On...