Chocolate brand, Cadbury Dairy Milk, broke through the clutter of COVID-19 thank you campaigns to counter the category downturn in India.
Campaign details
Brand: Cadbury
Brand owner: Mondelez International
Entrant company: Wavemaker Mumbai
Market: India
Sector: Confectionery
Media channels: Mobile & apps, Newspapers, Packaging & design, Television
Budget: 1 - 3 million
Creative assets
