Cadbury: Shah Rukh Khan-My-Ad

Confectionery brand Cadbury Celebrations grew engagement and sales among families in India during Diwali, with an interactive, geotargeted campaign that made India’s biggest superstar Shah Rukh Khan the ambassador for small, local stores.

Campaign video: Cadbury – Shah Rukh Khan-My-Ad

Selected creative: Cadbury – Shah Rukh Khan-My-Ad


Media agency: Wavemaker MumbaiBusiness Director - Planning: Apeksha DhuriBusiness Director, Strategy: Faheem MerchantChief Client Officer and West Head,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands