Cadbury Playpad: Growing one scan at a time

Cadbury increased app installations for its Playpad app in India by building a gaming platform designed for their target audience.

Campaign details

Brand: Cadbury PlaypadAgency: Wavemaker IndiaRegion: APAC

Campaign video

Strategy

Objective

For years, donor category was dominated by one player, Kinder Joy. Which is why Mondelez launched Cadbury Dairy Milk with Lickables; a lick & enjoy...

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