Cadbury: Giving the people their chocolate back

Confectioner Cadbury grew sales of its core Dairy Milk bar in the UK through a multiplatform campaign that reinvented its brand purpose based on the Quaker principles of its founder.

Campaign details

Brand: CadburyBrand owner: Mondelez InternationalEntrant company: VCCP, LondonMarket: United KingdomSector: ConfectionaryMedia channels:Events & experiential, Outdoor,out-of-home, Packaging & design, Print - general, unspecified, Public...