Cadbury Celebrations: Not just a Cadbury ad

Cadbury Celebrations, a confectionary brand, launched a campaign in India to get people to think of gifting when they didn't want to celebrate.

The marketing objective

India is one of the world's fastest growing confectionery markets with a huge sweet-tooth populace and a hub for chocolate patrons. Being a land of festivals and unending ceremonious occasions, food confectionery is a definite add-on...

Not a subscriber?

Schedule your live demo with our team today