Cadbury Celebrations: Not just a Cadbury ad

Cadbury Celebrations, a confectionary brand, launched a campaign in India to get people to think of gifting when they didn't want to celebrate.

The marketing objective

India is one of the world's fastest growing confectionery markets with a huge sweet-tooth populace and a hub for chocolate patrons. Being a land of festivals and unending ceremonious occasions, food confectionery is a definite add-on to menus irrespective of any custom or tradition.

Cadbury Celebrations brand is a festive chocolate box from Cadbury in India. But unlike chocolates, selling a gift box of chocolates isn't the same.

As gifting is a limited window opportunity and thrives on the seasonal demand, we exist to gain share from this gifting demand with Diwali as its biggest opportunity.

But...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands