Cadbury 5 Star: Ok Google, eat a 5 Star

Cadbury 5Star, a chocolate brand, launched a campaign in India to drive awareness, increase brand love and secure the business whilst avoiding potential loss of business to other brands.

The communication goal

With pandemic resulting in lockdown, economic situation in India was grim. Chocolates, which is considered discretionary spend in India, faced relevance challenge and saw massive drop in sales in between Mar- May'20.

With the economy...

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