Cadbury 5 Star: Nothingcoin

Russell John, Shiksha Singh

Cadbury 5 Star, a chocolate company, generated engagement in India by offering users a passive cryptocurrency mining application.

Campaign details

Brand: Cadbury 5 star Brand owner: Mondelēz International Entrant company: MondelēzIdea creation: Ogilvy MumbaiMarket: IndiaSector: ConfectioneryMedia channels:Websites & microsites, Merchandise & free gifts, Outdoor, Out-of-home, Word...

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