Cabinet Office: Modern slavery – Hiding in plain sight

Cabinet Office, a government department, boosted front line workers' confidence in spotting signs of slavery in the UK.

Campaign details

Brand: Cabinet OfficeBrand owner: UK GovernmentEntrant company: Engine, LondonMarket: United KingdomSector: Government, social policyMedia channels: Newsapers, Online display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Public relations, Radio & audio, Search marketing, Social media, Websites & micrositesBudget: 500k - 1 million

Executive summary

This paper shows the power of smart thinking, clever targeting and arresting communications. It demonstrates how coordinated government and employer communications can uncover serious crime. And we measure our impact in the number of lives saved.

Despite being unable communicate with victims directly,...

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