Yamaha – Grizzly

Yamaha's market share of ATV bikes, the most important motorbike category in New Zealand, was dismal (just 8%), and the company was also suffering from poor product, price and perception ratings.

Yamaha - Grizzly

Category: Best in Show + Consumer DurablesAgency: Barnes, Catmur & FriendsAdvertiser: Yamaha Motor NZCampaign: Yamaha Grizzly

SUMMARY

Yamaha ATV Bikes were Stuck in a Very Deep Rut.

Yamaha's market share of ATV bikes, the most important motorbike...

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