V – The Peoples' Republic of V
Category: FMCGAgency: Colenso BBDOAdvertiser: VCampaign: The Peoples' Republic of V
SUMMARY
In 2007, as V turned 10, the energy drink was becoming passé to its biggest consumers – 18–24 year-olds.
Colenso...
V – The Peoples' Republic of V
In 2007, energy drink V celebrated its tenth anniversary. However, the energy drink sector was also becoming increasingly passé to its biggest consumer category, 18-24 year-olds, and V's television-centric advertising failed to entice Gen Y drinkers who demanded a more engaging relationship with brands.
