Tegel – Takeouts

Tegel, a New Zealand supplier of chicken and turkey products, knew that it enjoyed strong levels of awareness, but also saw that sales for items such as chicken tenders and chicken burgers were being lost to fast-food restaurants.

Tegel – Takeouts

Category: New Product or Service IntroductionAgency: DDB New ZealandAdvertiser: TegelCampaign: Tegel Takeouts

SUMMARY

Tegel knew fast food was experiencing growth in chicken and developed the take-outs range for teenagers who had outgrown nuggets....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands