Tegel – Takeouts
Category: New Product or Service IntroductionAgency: DDB New ZealandAdvertiser: TegelCampaign: Tegel Takeouts
SUMMARY
Tegel knew fast food was experiencing growth in chicken and developed the take-outs range for teenagers who had outgrown nuggets. The challenge was to talk to teens and mums at the same time.
The campaign exaggerated the relationship between teens and their parents with the positioning that Tegel takeouts were one less thing to worry about. Sales doubled overnight and first year targets were increased by 16%. It took Tegel to its highest level of market share...