SKY Television: Bring down the King
Summary
Season four of the Game of Thrones was the ultimate opportunity for SKY Television to promote its premium channel SoHo and drive subscriptions. DDB capitalised on this opportunity for SKY Television by creating an experience that got millions of voices engaged via social media to bring down a statue of the evil boy King Joffrey in Auckland.
Key learnings
DDB found a way to connect the online communities that followed Game of Thrones globally, with the real world in New Zealand. Via a social listening exercise, the team discovered that the conversation about...