Advertising Effectiveness Winner:
Kimberley-Clarks Huggies
Following the launch of Huggies GripTab nappies into the New Zealand Market, Huggies has achieved and maintained a spectacular gain in sales and market share.
While product innovation played a major role in this success, advertising diagnostics, consumer research, sales and share information proved that advertising played a significant role in driving sales growth.
Prior to the campaign Huggies was suffering a declining market share. The brand had lost its position as the market innovator and had...