Fresh Up (Frucor Beverages) – Fresh Yourself Up
Category:Agency:Advertiser:Title: | FMCGColenso BBDOFresh Up (Frucor Beverages)Fresh Yourself Up |
SUMMARY
Turning a 45-year-old juice brand into one that is cool and accepted by highly fickle 18–24 year olds was no easy task. It could have gone horribly wrong – Colenso BBDO didn't want Fresh Up to look a brand wrestling with a mid life crisis – “try hard”, lame & definitely not cool.
Colenso BBDO knew it was going to be a major challenge to achieve the key goals of making Fresh Up relevant and translating this...