Fresh Up (Frucor Beverages) – Fresh Yourself Up

Turning a 45-year-old juice brand - Fresh Up - into one that is accepted by highly fickle 18-24 year olds is a difficult challenge, and one that can backfire very quickly if communications appear to be trying too hard to appeal to the market.

Fresh Up (Frucor Beverages) – Fresh Yourself Up

Category:Agency:Advertiser:Title:

FMCGColenso BBDOFresh Up (Frucor Beverages)Fresh Yourself Up

SUMMARY

Turning a 45-year-old juice brand into one that is cool and accepted by highly fickle 18–24 year olds was...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today