C6 Bank: The invisible launch

C6 Bank, a financial services brand, quickly reached one million clients with a launch campaign in Brazil that didn't mention its brand name.

Objectives

Is it possible to launch a bank without telling anybody and yet,

It becomes the fastest bank in the world to reach 1 million clients?

Banking is not a subject that people enjoy hearing about.

In fact, data shows that 71% of people would rather...

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