Campaign details
Brand: by.UAgency: OMD IndonesiaRegion: APAC
Strategy
Objective
by.U is Indonesia's first digital mobile service provider, allowing customers to select their plan, top it up, choose phone number, order SIM card, and pay all from a single application.
Since the number of new mobile phone users is declining, the only way to increase mobile subscriber revenue is to encourage current mobile users to use more data on your network.
Moreover, as people returned to their regular routines and spent more time outside of their homes in 2022 (as a result of lower PPKM level),...