by.U: Focusing on small data to drive big results

by.U, a digital mobile service provider, launched a campaign in Indonesia to increase its subscriber base and grow revenue.

Campaign details

Brand: by.UAgency: OMD IndonesiaRegion: APAC

Strategy

Objective

by.U is Indonesia's first digital mobile service provider, allowing customers to select their plan, top it up, choose phone number, order SIM card, and pay all from a single...

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