But what would Dad say? How automotive brands are targeting twenty-somethings and their parents

Virginia Matthews

Some 83 million people in the U.S. and UK fall into 'Generation Y' - that is, young adults born in the 1980s and early 1990s.

But what would Dad say? How automotive brands are targeting twenty-somethings and their parents

Virginia Matthews

Comprising 75 million young adults in the US and 8 million in the UK, the “Generation Y” demographic is among the most courted by automotive advertisers. Sometimes dubbed the Cotton Wool generation because of its perceived dependence on parental handouts and advice, the group poses challenges for brands in the £500 billion global automotive industry.

In markets such as the US or UK, Generation Y-ers who were born in the eighties and early 1990s are seen...

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