But what would Dad say? How automotive brands are targeting twenty-somethings and their parents

Some 83 million people in the U.S. and UK fall into 'Generation Y' - that is, young adults born in the 1980s and early 1990s.

But what would Dad say? How automotive brands are targeting twenty-somethings and their parents

Virginia Matthews

Comprising 75 million young adults in the US and 8 million in the UK, the “Generation Y” demographic is among the most courted by automotive...

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