Business Tolls

In a market characterised by 27 competing providers Telecom was being undermined by new players' low price offers.

 

Advertising Effectiveness Winner:

'B.E.S.T. Business Tolls'

Agency: Saatchi & Saatchi

TELECOM NEW ZEALAND

Telecom could rightly be described as under siege when it came to cutpricing activity in the business tolls market in 1999. A plethora...