Campaign details
Brand: Burger KingBrand owner: Restaurant Brands InternationalEntrant company: MullenLowe BostonIdea creation: MullenLowe BostonMarket: USASector: Restaurants & takeawaysMedia channels: Merchandise & free gifts, Mobile & apps, Social media, Television & connected TVBudget: Over 20 million
Executive summary
Ever get a notification that makes you say WTF?
That’s what people said when Burger King randomly Venmoed them $1 with cryptic captions like “Save it for later ??.” Over two weeks, 250,000 Venmos were sent, and the people receiving $1 instantly took to social media to ask,...