Burger King: The Whopper Detour (2021) Burger King, a fast-food brand, drove consumers to download the Burger King app in the USA by breaking conventional marketing rules with its campaign The Whopper Detour. Restaurants & takeaways United States Ladder and tools 1 - Influential Idea 2 - Behaviour Breakthrough 3 - Sales Spike Campaign detailsBrand: Burger KingAgency: FCB New YorkCountry: United States Campaign videoCreative assetsRead the full case study here...